Korean skincare. Thoughtful ingredients. Your everyday routine.
About APLB

Ingredients
with a place
in your day.

A Korean skincare brand built around recognizable ingredient pairings and everyday formats.

APLB skincare campaign portrait
The company behind the formulas

A story that
starts in Korea.

UL Corporation was founded in 2018 with APLB as its skincare brand. Based in Incheon, South Korea, the company develops collections across facial care, cleansing and body care.

The names tell you where to begin: Glutathione Niacinamide, Hyaluronic Acid Ceramide HA B5, and Snail Mucin Ginseng. Each family offers a different route into the range.

2018

UL Corporation's founding year

APLB office reception
A look inside

The APLB workspace.

Reception and meeting spaces pictured in the company's published office tour. The profile also describes an R&D laboratory and an in-house studio.

APLB office reception
APLB office reception. Photograph from the UL Corporation company profile.
APLB meeting room
APLB meeting room. Photograph from the UL Corporation company profile.
Angled ampoule serum bottle and dropper
The formula approach

Pair the ingredients.
Choose the format.

A toner, serum and cream do different jobs in a routine. APLB repeats familiar ingredient names across those formats while changing the formula for each step.

That makes the details worth reading. A complex percentage, an individual ingredient concentration and a pack size each tell you something different.

Read the ingredient guide

Make the collection
your own.

Find the texture you prefer and the step your shelf is missing. Start small, then build a routine that feels practical for you.

Find your formula